Delmar is a premium preserved fish brand built around a personal story: a fisherman from Jaffa and his grandson, Doron, carrying the family trade forward. The identity pairs Mediterranean heritage with Danish-leaning minimalism, keeping the visual language restrained so the product and the story stay in front.

I took the brand from initial concept to a complete system: brand strategy and guidelines, UX research and competitive analysis, packaging for 212ml glass jars with wraparound labels, posters, a website prototype, a logo animation built in After Effects, and a 60-second ad script.