(CUR_IO.06)
’024
Dana Tamir
/NATURE
Branding for a boutique carnivorous plant nursery
Services
Illustration design
Visual identity
Print materials
(K.06)CURIOUS
CARNI.VORES
Branding for a boutique carnivorous plant nursery
Strange, dramatic, and a little dangerous.
Curious Carnivores is a boutique nursery dedicated exclusively to carnivorous plants. The brand combines the strange, dramatic nature of the plants with a refined visual identity, creating a world that feels both curious and premium. The project includes the full visual identity, print materials, packaging, and promotional design.
The project explores how a highly specialized nursery can feel distinctive, approachable, and memorable. Its visual language draws directly from the unusual forms, textures, and behavior of carnivorous plants.
(01)
/Logo
The mark is a flower that looks back. Its head is a single eye with a slit pupil and a fringe of lashes, set on a stem with one leaf: a plant that is watching you as closely as you are watching it. Soft, rounded letterforms keep it friendly, while the line “Monster nursery” tells you exactly what you are walking into.
Logo · Symbol · Wordmark
(02)
/Illustration
“Beware the Bite”: a botanical study of the Venus flytrap drawn as a vintage science plate, from the trap itself to the flower, pistil, anthers, seed pod and seed, each part numbered and labelled.
Botanical illustration · Poster
(03)
A street poster series, “Drawn” and “Charm”, pairs one bold serif word with an illustrated plant and a QR code to the nursery. Business cards carry the eye symbol in acid green on black.
Posters · Business cards
(04)
/Packaging
Aura Bloom, a growth serum for carnivorous plants: a black box and dropper bottle with a fine line drawing of a flytrap, so even the care products feel like part of the collection.
Bottle · Box · Label