Cyber Angel is a Tel Aviv fashion label that grew from a jewellery line into a bold, feminine clothing brand, mixing Harajuku chaos, glitter and early-2000s nostalgia.

I designed the brand’s responsive online store for Yam, the brand’s manager. It started with a personal interview about the brand, its audience and how customers should feel when they shop. From there I built the site’s structure, visual language and user experience, and adapted every screen for iPhone.